Revenue Management
Technology Distribution
State of the Art Technology
Powerful E-Commerce Channels
Sophisticated Revenue Management
Marketing Communication
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Revenue Management
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Technology Distribution
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E-Commerce
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Guest Management
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Sales Support
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Marketing Communication

Sophisticated Revenue Management
The fast-evolving distribution landscape and need for strategic skills in the generation of revenue and augmentation of sales have placed tremendous pressure on hotel operators, especially those of independent hotels. Index’s Revenue Optimisation team offers hotels and resorts a comprehensive and fully integrated approach to state-of-the-art technology, optimal distribution, strategic sales, and marketing. Our team develops a holistic strategy by analysing the right data, business, and channel mix and implements the most favourable distribution network to increase revenue and sustainable profit streams. Our hotels and resorts have access to our dedicated global revenue optimisation team who can capture sales opportunities through multiple channels. Our devoted team continuously drives information on our hotels towards preferred partners, which gives them exposure to targeted sales opportunities.
State of the Art Technology & Distribution
Index’s Revenue Optimisation team offer hotels and resorts a comprehensive and fully integrated approach to technology and channel distribution which includes key booking channels such as the Hotel Booking Engine (IBE), Global Distribution Systems (GDS), and Online Travel Agents(OTAs) as well as state-of-the-art Central Reservations Systems (CRS), Revenue Management Systems (RMS) and Guest Relations Management Tools. Hotels benefit from a trusted GDS chain code which is an important sales tool within marketing programs, builds brand awareness, and enhances visibility.
Powerful E-commerce
A large percentage of Index’s business is generated via the Internet and the trend will inevitably grow. This includes Google and website optimization, online marketing, and social media management as valuable marketing tools to generate sales for our hotels. Our Revenue Optimization team assists hotels to take back control of their revenue and distribution and decrease commissions to third parties by implementing a direct booking strategy, driven through data, technology, and advanced analytics. Our team understands the importance of enhancing the customer journey to boost booking conversions and ultimately creating more direct and returning guests. Key focus areas include Metasearch, Retargeting, Cost-Per-Click, and Guest Messaging strategies. Hotels also gain valuable exposure through their custom-designed websites, which target the direct consumer and manages the diverse needs of today’s traveler – from business to experiential travel, family holidays to romantic breaks, spa and nature lovers to corporate meetings and business incentives.
Guest Management Strategy
We believe that repeat guests are extremely valuable as they become advocates that will refer your hotel to family and friends. Our team offers experience in managing guest profiles to maximise data, opportunities, and guest communication. We implement powerful guest management technology as well as tools to manage guest feedback and online reviews.
Strategic Sales Support
A key ingredient of effective hospitality management is the team that drives guests to our hotels. We offer you dedicated sales support, providing an established and well-equipped structure to ensure that regular sales calls are made to promote each of our hotels. This serves to increase their exposure and to develop potential markets by building relationships and uncovering new opportunities. Our team has an in-depth knowledge of the hospitality and tourism industry, backed by years of experience and well-established contacts in the leisure, corporate, and MICE markets. The Sales Team also offers full-service RFP support, helping hotels navigate the complex RFP bidding process to gain more contracts from corporate travel buyers, consortia, and TMCs.
Marketing, Communication & Design
We aim to ensure the best possible market penetration as effectively and directly as possible. Hotels have access to a highly skilled and effective marketing arm to ensure that your market presence is optimised, and your sales expanded.
Some of what we do:
- A full marketing audit and evaluation of current marketing collateral, websites, and so on, to identify gaps and suggest improvements.
- Develop a completely new and dynamic corporate identity, brand, and logo for you. Or we can refine your existing brand identity to update and upgrade your corporate image.
- A strategic marketing plan tailor-made to the hotel to capitalize on every seasonal opportunity.
- Provide the opportunity to expand brand awareness of other features in the hotel by creating sub-brands.
- A comprehensive, sales-driven website with an emphasis on rich, visual imagery, easy to navigate layouts, and a sophisticated online booking engine to increase sales.
- Extensive exposure on valuable social media platforms to ensure optimum exposure and integration.
- Powerful direct marketing through our databases to continually build positive client relationships and increase sales year after year.
