Erinvale Estate Hotel & Spa lies in the Helderberg Valley, surrounded by the Hottentots Holland Mountains. It is a historic hotel, established as a farmstead in the 1700s, and Index Hotels celebrates Erinvale’s heritage through design and architectural choices. Today, Erinvale is an internationally recognised luxury hotel with a speciality spa, three exquisite restaurants, a beautiful wedding venue, and corporate conference spaces. Index Hotels facilitated Erinvale’s rebranding from a midscale hotel to a luxury five-star hotel.

The Erinvale Estate Hotel & Spa is part of Index Hotels’ Heart of the Helderberg initiative which aims to improve tourism in the Somerset West region of Cape Town and the Cape Winelands. As part of improving the hotel’s attractiveness, Index Hotels broadened Erinvale’s target market beyond exclusively golf-enthusiasts. The various meeting venues and public spaces accommodate business travellers’ needs while Lurra Spa, alternative dining experiences, mountain trails and tasting activities appeal to leisure seekers. The rooms are family friendly, with locally sourced toy boxes for children and the luxury suites are ideal for a romantic couple’s weekend away. The hotel’s location is ideal for guests to base themselves for a lengthy stay while exploring the Cape, Index has marketed this unique proposition to grow the length of stay at Erinvale.

Index Hotels offers independent hotels a more bespoke level of service than major hotel chains. Beyond reconceptualising and redesigning the physical space, Index Hotels also transformed Erinvale’s online presence by managing the hotel’s marketing campaigns and social media platforms. Through a personalised approach, Index Hotels have transformed this 300-year-old estate from just a hotel into a deluxe destination brand.